OurCreativeCapabilities
Two stacks, one system: Identity that inspires and design that sells.
VIKAVA DESIGN LAB
Every brand has a story waiting to be told. Vikava Design Lab builds brand clarity you can see - identity, packaging, decks, UI/UX, and content systems. Designed for recall, trust, and conversion.
Design with purpose
Beyond the Logo
Cohesive Visuals
Driven by Strategy
Vision into Growth
09 integrated growth capabilities
26+ Years Experience
Founder-first execution governance
AboutVikavaDesignLab
Unlike a traditional agency, Vikava Design Lab is a story-led, craft-obsessed studio embedded in the Vikava Labs ecosystem. Every creative decision connects to sourcing, ecommerce, and marketing – so your brand story scales without breaking. We combine premium craftsmanship with end-to-end execution: from naming and logo design to packaging, websites, campaigns, and content creation. Every deliverable is crafted to tell your story and build a cohesive identity across touchpoints.
WHOWESERVE?
01
STARTUPS & FOUNDERS
Early-stage or scaling D2C brand founders in fashion, lifestyle, or consumer products.
02
D2C & CONSUMER BRANDS
Brands struggling with fragmented identity, packaging, UI/UX, and storytelling.
03
B2B BUSINESSES
Service or product companies needing credible, scalable brand identity and digital presence.
04
PROFESSIONALS
Doctors, lawyers, consultants, creators who want personal branding and premium identity systems.
05
INVESTORS & VCS
Portfolio companies needing structured brand identity, pitch decks, and scalable visual systems.
THECHALLENGESWESOLVE
At Vikava Design Lab, every design decision connects to marketing, sourcing, and ecommerce – so your brand story is consistent, scalable, and built to perform.
BreakBarriers
Inconsistent Brand Identity
Logos, packaging, and content that don't align confuse your audience.
Low PDP/PLP Conversions
Weak product and listing pages bleed sales, even when traffic is strong.
Low Recall & Weak Storytelling
Without a sharp brand story, you blend into the noise.
Poor On-Shelf & Digital Standout
Packaging that doesn't attract or PDP/PLP pages that don't convert = lost sales.
Fragmented Creative Execution
Multiple vendors for design, shoots, and digital assets cause leaks and wasted spend.
Founder–Brand Mismatch
Identity doesn't feel authentic to the founder leading it.
No System for Scale
Assets aren't built to flex across ads, marketplaces, and retail.
Identity & Expression Stack
Naming, logos, brand books, visual DNA, tone of voice, semiotics, psychology; optional vastu, numerology, or astrology alignment.
BRAND STRATEGY & FOUNDER-ALIGNED IDENTITY
FMCG, fashion, beauty, lifestyle; packaging that tells a story on the shelf.
PACKAGING & ON-SHELF DESIGN
Direction, styling, casting, high-end photography & brand films.
PHOTOSHOOTS & PRODUCTION
Digital&CommerceStack
DIGITAL & PRODUCT DESIGN
DIGITAL & PRODUCT DESIGN
UI/UX for websites & apps, investor pitch decks, digital ads.
CAMPAIGNS & CONTENT CREATION
CAMPAIGNS & CONTENT CREATION
Ads, social media, catalogues, lookbooks, motion graphics, OOH.
CONTENT & COLLABORATION
CONTENT & COLLABORATION
On-brand marketing assets to keep your story fresh and consistent.
AI-ENHANCED EXPLORATION
AI-ENHANCED EXPLORATION
Moodboards, variations, rapid design sprints accelerated by Al.
DESIGN FOR COMMERCE
DESIGN FOR COMMERCE
Optimized PDP/PLP, A+ content, marketplace imagery for conversions.
INTEGRATED CAMPAIGN DESIGN
INTEGRATED CAMPAIGN DESIGN
Concepts that flex seamlessly across digital, print, and retail.
ScientificBrandingFounder-AlignedSystems
We ensure your brand identity resonates not only with the market but also with you as a founder. Our approach blends semiotics, consumer psychology, and color science to build a strong, scientific foundation for your brand. Optional cultural layers like astrology, numerology, or vastu can align your visual system with your personal vision while still performing in the market.
Story First, Design Next
Distinctive ideas before visuals; brands people remember and choose.
Integrated by Design
Creative tied to sourcing, e-commerce, and growth — no hand-off gaps..
Premium Craftsmanship
Expect meticulous, high-end design and production standards in every deliverable..
Built to Perform
Systems designed to work in ads, packaging, storefronts, and marketplaces.
Faster & Smarter
Human creativity, accelerated by AI-assisted workflows.
FOUNDER'S
NOTE
“Story is the shortest route from attention to preference. We design stories that people can feel – and systems that brands can scale.”
— Puuneet Aggarwal, Founder & Mentor, Vikava Labs
FAQS
Quick Answers to Common Queries
Have questions? Find helpful answers to understand Vikava Design Lab and how we simplify design.
What services does Vikava Design Lab provide?
+It offers brand identity, packaging, UI/UX, decks, content, and campaign design systems.
Is Vikava Design Lab only for D2C brands?
+How is this different from a design agency?
+Does the studio support marketplace design needs?
+Are design systems built for long-term use?
+
A quiet room for serious business owners.
no marketing. no noise. JUST REAL PROBLEMS,
REAL BUILDERS, AND HIGH
SIGNAL SUPPORT!
The Vikava Labs WhatsApp Community is invite-only - built for founders and operators who want clarity, execution discipline, and trusted peer support. If you’re building something real and want a high-signal room, request an invite.
BUILD IT.SCALE IT.GROW IT.
